After those memorable pandemic days, one aspect that remains, or even more matters, in people's personal and professional lives is how commonplace it is to speak with people face to face, no matter where they are.
And now, video conferencing becomes the norm, especially in the hybrid work period.
Individuals, educators, and government agencies began regularly video conferencing -- technology that businesses used for many years. Not only has video conferencing's user base expanded, but how consumers use video technology continues to grow.
In the past, objections to remote work largely involved its lack of nonverbal cues, including facial expressions, tone, and whether someone is paying attention. However, video enables people to communicate with colleagues while working remotely. As a result, it has become a key part of how people work together. Video technology operates across vertical industries, such as law, education, and healthcare, and across horizontal business functions like sales, HR, and product development.
So, welcome to the VC era and the top video conferencing use cases are the following:
RECRUITING
Challenges come to HR teams as they try to find the right people for the organization. Video conferencing enables recruiters to broaden the talent pool by inviting people to work remotely from locations other than the main office. It also enables recruiting teams to screen applicants more efficiently with a range of interview resources.
TRAINING
Due to the COVID-19 pandemic, video conferencing technology enabled training centers to continue operations. A video conferencing platform can deliver all aspects of training sessions, including registration, digital whiteboard features, breakout sessions, prerecorded content, individual interaction with instructors and test-taking. Centers and other organizations that already used this technology had a head start over organizations that learned about video technology due to the pandemic.
PROJECT MANAGEMENT
Regardless of the project management approach an organization uses -- such as Scrum -- collaborative meetings can occur regularly to manage deliverables. For example, organizations can have geographically dispersed teams collaborate to review use cases, update project plans, manage risks, and complete code and quality reviews. This capability can save time and money.
Schedules no longer depend on travel and team leaders don't have to assign projects to people or teams based on their locations over their skills. Video conferencing technologies mean organizations can use the best people or teams for projects regardless of location.
Video conferencing also enables better communication with business stakeholders and end users to ensure project deliverables meet project requirements.
COLLABORATION WITH CUSTOMERS
Customer or client meetings build rapport and can affect satisfaction and success. The people involved in meetings can also directly affect the level of engagement and customer stickiness. Video conferencing meets these needs, reduces the cost of maintaining customer relationships and ensures customers engage at the right time, with the right people, without complex scheduling and travel.
SALES PRESENTATIONS AND NEGOTIATIONS
A presentation-style webinar is arguably the most common video conferencing use case. Sales teams use video platforms for presentations, contract negotiations and other agreements, although the latter two are less common. When due diligence is involved, having the affected parties interact, review materials and work on contracts can contribute to better outcomes in an efficient, cost-effective manner.
The ability to see people face-to-face enhances communication. It has also become a way of life for people professionally and personally amid the COVID-19 pandemic. As a result, organizations can expect to see continued growth and innovation in video conferencing for years to come.
